Wireless

2004-11 UPDATE - Market Snapshots of the WEB

October 2004. Yahoo has extended its offerings significantly to mobile users, porting search (especially local) to enabled cell phones.
-source: Yahoo!

2004-09 UPDATE - Market Snapshots of the WEB

September 2004. Google offers SMS (Short Message Service) search for mobile users. A query can be as simple as keyword and zipcode, returning local listings.
-source: Google

COMMENT 2004-09. local usage is seen as the primary market for wireless handheld users.

2004-07 UPDATE - Market Snapshots of the WEB

July 2004. One quarter to one third of the entire world's population will be using a wireless device (including cell phones) by 2007.
-source: In-Stat/MDR, Yankee Group

2003-03 UPDATE - Market Snapshots of the WEB

February 2003. Two out of five Americans recognize the term Wi-Fi (Wireless Fidelity). 2003 will be a "telling year" for the technology. Key benefits are ease of home installation and speeds faster than cable. Concerns are security and currently incomplete national coverage with access points. Roughly 3% of the US population is using Wi-Fi, this will at least double this year.
-source: Ipsos

2002-09 UPDATE - Market Snapshots of the WEB

August 2002. 9.9 million Internet surfing adults in the U.S. use a personal digital assistant (PDA) or cell phone to access the Internet. Usage is currently male-driven (72%), with skews to higher income and youth compared with general Internet demographics.
-source: comScore Networks, Inc.

[COMMENT 2002-07. 3G equals 3rd Generation: it means mobile and handheld devices, Internet-enabled "smart phones", continually connected to the Internet, on a payment model based on actual data downloaded or uploaded rather than time. SMS equals Short Message System (or Services), sometimes called "Texting".

The technological infrastructure of 3G is essentially here now, today, following massive investment by stakeholders, which has not yet been recouped. But service offerings are far from ready: service and content providers were badly burned by the failure of 2G, and are reluctant to be pioneers, at the same time noting that much preparation is needed to launch this opportunity correctly. Consumers are ready.

Why the emphasis on SMS? Many reasons, perhaps the biggest is that it's already happening, in a groundswell driven by users. Recall that the use of email gave investment credibility to the mass Internet as the Web was developing.

Large investment continues in voice recognition development. And Bluetooth implementations (enabling small devices and embedded hardware when in close proximity to update data wirelessly) are mushrooming across all industries. An entire infrastructure is being built. Wireless is coming, wherever you are.]

2002-07 UPDATE - Market Snapshots of the WEB

June 2002. Instant messaging (on desktop PCs) was used by more than 41 million home users in the month of May.
-source: Nielsen/NetRatings

May 2002. Sweden sent more than 1 billion mobile text messages in 2001, more than double the number of the previous year, with SMS making around 7 percent of mobile revenue for the country.
-source: Europemedia

May 2002. One in six of European mobile phone users also use Instant Messaging on their computers today. By 2007, Europeans Will Send Nearly 17 Billion mobile messages per month. Email by phone is growing in Europe. Simple email alerts are the single most used mobile service today, and email is the No. 1 mobile service that users are willing to pay for.
-source: Forrester

May 2002. Consumers under age 25 and upscale users will drive demand for third generation mobile devices. Mobile phone penetration patterns do not follow regional or geographic boundaries, and the devices are currently used most for voice and text message communication. Users are most interested in communication and information (email, city maps/directions, news updates, etc.), followed by m-payments, m-banking, and m-trading. There also appear to be many niche applications, such as chat rooms, forums, etc.
-source: Taylor Nelson Sofres

May 2002. Current usage of m-cash is low but awareness and intent are high.
-source: A.T. Kearney

May 2002. Worldwide revenues from mobile and wireless internet service will grow from $1 billion in 2002 to $18.4 billion by 2008.
-source: Pioneer Consulting

April 2002. More than 60 million US employees (almost 50% of the workforce) have access to wireless voice, pagers, or handheld devices. Wireless adoption in the business market will exceed 60 percent of the workforce by 2004.
-source: Cahners In-Stat

April 2002. Wireless users are open to accessing content through their handheld devices, but information must be relevant, tailored, and retrievable quickly and easily. Users don't want advertising or extra fees, though many would pay for premium services such as classified advertising alerts.
-source: Newspaper Association of America

March 2002. More than 40 percent of mobile phone users would like to use their mobile phones for small cash transactions such as transit fares or vending machines
-source: A.T. Kearney

March 2002. By 2007, over 50% of global internet users will be wireless internet users.
-source: Computer Industry Almanac

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