Web Marketing

2005-01 UPDATE - Market Snapshots of the WEB

January 2005. Manufacturing companies generally plan to increase their Internet marketing in 2005. Companies are waking up to the Web as an opportunity, seeing their websites now as less a brochure or passive catalog, and more a tool to attract business.

Fifty percent plan to use targeted search engine marketing rather than, for example, print ads, and almost as many plan to increase their email marketing, especially with newsletters.

Most manufacturing websites have not been overhauled in the last three to five years. Almost half of manufacturing companies have no means of tracking their online campaigns.
-source: SVM E-Business Solutions

COMMENT 2005-01. Obvious opportunities exist here for developers, search engine marketers, and analytics firms.

2004-01 UPDATE - Market Snapshots of the WEB

January 2004. Nearly two-thirds of enterprise marketing departments see digital marketing as having high strategic importance within their organizations, and over 75 percent of respondents plan to increase spending on digital marketing as a percentage of their marketing budget this year. Digital marketing notably includes email campaigns, website interaction, online advertising, and e-newsletters. Business-to-business companies are employing digital marketing for new customer lead generation (87 percent), website traffic generation (58 percent), and customer education (54 percent). Business-to-consumer companies are using the channel to improve customer relationships (74 percent), as well as for cross-selling/up-selling to existing customers (63 percent), and product sales. Understanding and technological implementation is finally starting to shift from one-way broadcasting to two-way dialog with users.
-source: CMO Council

2003-11 UPDATE - Market Snapshots of the WEB

October 2003. Management of the enterprise website is shifting from the IT department to the Marketing department. Lead generation is now larger than ecommerce as a primary function of the enterprise website. A web site's impact on its corresponding offline venue has proven greater than was suspected, cross-channel motivating is maturing as an art, and the Web-to-offline-world influence extends far beyond shopping. Companies don't have to sell online to have an extremely successful Web strategy.
-source: WebTrends

2003-09 UPDATE - Market Snapshots of the WEB

September 2003. Forty-nine percent of small business owners don't have a website, although 42 percent say website development is imminent. Sixty-one percent are interested in learning how to drive traffic to their websites, 56 percent are curious about search engine listings, 53 percent want to know about generating sales leads online, 52 percent are very interested in online promotion, and 49 percent are curious about tracking online marketing effectiveness.
-source: Thomas Regional Directory

HOME > SNAPSHOTS > Web Marketing