Trust

2004-03 UPDATE - Market Snapshots of the WEB

March 2004. Six Apart, developers of the Movable Type weblogging software, are unveiling their TypeKey service, which authenticates the identity of a user wishing to comment on a weblog subscribing to the free service. This lowers the barrier to commenting by providing a single login across the subscriber base.
-source: Six Apart

[COMMENT 2004-03. this is an effort to prevent "comment spam", increasingly prevalent because weblog linkage is a powerful way to gain search engine indexing. Weblogs have long had an option to ban IP addresses, and are now being forced into greater authentication of readers who wish to comment.]

February 2004. One in two of consumers surveyed stopped doing business with a company because of discomfort with its privacy policy. Publishing a privacy policy has an insignificant effect on creating or destroying trust - overly aggressive marketing, including offline, and especially including telemarketing, is the largest destroyer of trust. Brand reputation and length of relationship combine to create trust, e.g. it builds over time. What companies believe creates trust with their users is markedly different from what the users believe.
-source: Accenture

2002-11 UPDATE - Market Snapshots of the WEB

November 2002. Internet users are more likely to carry out a financial transaction online if a well known institution guarantees it. Retailers can most effectively reassure consumers that their transactions are safe by linking with either a well established offline institution or a familiar online one.
- source: University of Buffalo

October 2002. Two out of three online consumers in the US believe that personal and transaction data in ecommerce is neither private nor secure.- -source: Consumer Internet Barometer

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