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Telecommunications

2003-09 UPDATE - Market Snapshots of the WEB

September 2003. The mobile telephone sector generated $76 billion in revenues in 2002. Service complaints and dissatisfaction run high throughout the mobile phone user base. Average cost of acquisition of new wireless customers is $300 to $425, and customer service is the clear differentiator. Yet quality of service throughout the industry is mediocre even though most counties contain three or more wireless competitors. Twenty-seven percent of U.S. mobile phone users would seek to switch carriers if they could keep their existing cell-phone number. Starting probably November 24th this year and rolling out through May 24th 2004, wireless number portability (WNP), mandated by the FCC, will allow users to do just that. When local number portability (LNP) is implemented eventually, this will allow users of landlines to take their phone number to a mobile service, and 17 percent of wireline users will take their home phone number to a cell.
-source: Federal Communications Commission, J.D. Power and Associates, The Management Network Group, Inc.

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