Rich Media

2005-03 UPDATE - Market Snapshots of the WEB

March 2005. PointRoll officially launched the "Foldover", an ad placed in the top-right corner of the page, which unfolds into an almost full-page ad at the user's request.
-source: PointRoll, Inc.

March 2005. To promote an upcoming film, Disney has created online video ads with footage shot exclusively for the Web medium.
-source: Walt Disney Pictures

COMMENT 2005-03. Video advertising on the Web is starting to boom, as is all rich media with the growth of broadband. For a good overview in a decent read (if you're into this stuff) see this article in two parts from ClickZ:
Attack of the Rich Media Clones, Part One
Attack of the Rich Media Clones, Part Two

February 2005. More than 14 billion video streams were served on the Internet in 2004, an 80% increase over 2003.
-source: AccuStream iMedia Research

2004-11 UPDATE - Market Snapshots of the WEB

October 2004. Ads that expand to cover content can now be replaced with something that offends readers less, an ad that pushes the content down. Such ads can return to normal size after a set interval, or by user control, and this new format can be scrolled to a reminder bar. This is all Flash based, offered by Eyeblaster, and features an extended range of user interactivity, including sequential content based on user behavior - thus, a two-way dialog between advertiser and prospect.
-source: Eyeblaster

COLLATERAL. See more on today's great theme of behavioral ads and behavioral content delivery in the Advertising snapshots.

2004-09 UPDATE - Market Snapshots of the WEB

September 2004. Advertisements now offer "remind me" features in a further advance in interactivity. Users can set up email reminders, bookmark a remote web page about a product, and import an event directly into Outlook's calendar function. The offering is geared to one-day event type promotions, allowing the months leading up to the event to be used for actual conversion. Typical uses could include film releases, Valentine's Day flowers, and travel specials.
-source: PointRoll

COMMENT 2004-09. This may be one of the (in our opinion few) great methods of actually reserving market share for a future sale.

2004-07 UPDATE - Market Snapshots of the WEB

July 2004. Online video advertising will increase spend from $77 million in 2003 to $657 million by 2009 - an eightfold increase over 6 years, for a growth rate average of 140 percent. Picture quality is improving, broadband is burgeoning, but most importantly, advertising agencies are beginning to equate video ads with TV, something they really understand. Offline agencies are beginning not just to develop the creative but also to do the planning and the buying.
-source: Jupiter Research

July 2004. New technology released from PointRoll delivers existing TV footage in online video with no additional design burden on the advertiser, this removes a great barrier to entry. The new format also allows users to interact with floating layers. The movie industry is greatly interested, with clear time-to-market benefits in the crucial trailer pre-marketing.
-source: PointRoll

COMMENT 2004-07. A number of video breakthroughs are being offered this year. Critical mass for wide adoption is close.

2004-05 UPDATE - Market Snapshots of the WEB

April 2004. Unsurprisingly given the growth of broadband, video and audio streaming is on the increase. Music and News are the two main drivers of the market, with many more sound and video clips now being offered. For the period January and February 2004 on the top ten applicable properties, 523 million video streams were served compared with 292 million one year earlier. Radio tuning hours aggregated 137.5 million compared with 63 million. Streaming video content through 2003 breaks into 33 percent for Music, 28 percent for News, 17 percent for Sports, 11 percent for Film, 6 percent for Internet TV, and 5 percent general entertainment.
-source: AccuStream iMedia Research

2002-09 UPDATE - Market Snapshots of the WEB

August 2002. The European corporate sector is an early adopter of streaming media, using it primarily for internal communications and training. The market is still very young (13% of corporations) but growing significantly.
-source: IDC

January 2002. About 17 percent of US consumers, or 40 million people, listen to online audio or watch online video in a typical month, up from 13 percent last year. Thirty-five percent have listened or watched online at least once. Of those US consumers who have ever listened to Internet audio, 9 million would pay for the one audio channel they listen to most. Fifty-nine percent of people with broadband Internet access use streaming media, compared with 47 percent of dial-up users.
- source: Arbitron

[COMMENT - Streaming media is technically defined as a file that begins to play while it is still downloading, without having to wait. In practice the term is often loosely used to include everything from live broadcasting, news feeds, webcams refreshing every few seconds, even Flash animations. The majority of websites don't stream, but supply pre-recorded sound and video clips, to very great effect.]

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