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Market Snapshots of the Web - News For Marketers And Website Owners

The bi-monthly Update, which grew out of the Hunter and Associates Newsletter, is no longer appearing in its customary form. The original print Newsletters are still here, as pdf files stashed in the archive...

Future summaries, analyses, and commentaries on Web developments will usually appear in our News section, which is a weblog, and makes the most sense for topical material.

Most of the news we used to survey is now collected in one convenient source, at the ClickZ Network, combined with abundant analysis. ClickZ started life writing about the fledgling Internet advertising industry.

NUA surveys, a compiler of Web news and surveys, which began in 1996, eventually became absorbed by CyberAtlas in April 2003, the leading Internet metrics reporter, and then CyberAtlas merged with ClickZ in Feb 2004. So pretty much all the Web marketing news can be found reported at ClickZ now. We're carrying an RSS feed of their latest news below.

» How Honda's Super Bowl Ads Got 12M Views
04/02/12 19:20 from ClickZ News
Ad agency RPA describes what happened behind the scenes.

» Pepsi Rewards Social Check-Ins on Super Bowl Sunday
04/02/12 10:07 from ClickZ News
Offers stickers and rewards to GetGlue users.

» VW's 'Bark Side' Ad Loses Social Momentum
03/02/12 22:49 from ClickZ News
Social activity involving the video dropped, but the video still had lots of views.

» Heineken Runs Global Facebook Ads for Valentine's Day
03/02/12 21:56 from ClickZ News
The romantic customizable campaign also includes a live YouTube event.

» Twitter Ads Pushed Komen Change of Heart
03/02/12 20:48 from ClickZ News
Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week.

» Google to EU Privacy Watchdogs: You Can't Stop Us
03/02/12 19:45 from ClickZ News
Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda.

» AOL to Lean On Right Media in 'Big Three' Ad Deal
03/02/12 12:45 from ClickZ News
AOL sticks with Yahoo for real-time bidding in mega display ad agreement.

» HuffPost's Live Video Network Seeks Founding Brand Partners
02/02/12 20:46 from ClickZ News
Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings.

» Pizza Hut, Amex Team Up on Foursquare for Super Bowl
02/02/12 20:35 from ClickZ News
Partnership offers game watchers a $5 rebate on pizzas.

» Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies
02/02/12 19:47 from ClickZ News
A $40M empire strives for online version of physical store experiences.

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