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Demographics - Who's On The Web
2005-01 UPDATE - Market Snapshots
of the WEB
January 2005. In the nine months from
February to November Americans reading weblogs increased from 17 percent of US
adult Internet users to 27 percent, which is to say about 32 million users. Twenty-five
percent of weblog readers bypass the web site as destination and subscribe instead
to its RSS feed.
-source: Pew Internet & American Life Project
2004-11 UPDATE - Market Snapshots
of the WEB
October 2004. Universal broadband Internet
connectivity using the nation's power grid has been approved by the Federal Communications
Commission (FCC). With certain frequency limitations because the technology is
not shielded, broadband over power lines (BPL) can now begin to be deployed commercially,
offering a third broadband player to compete with DSL and Cable. It becomes possible
now to envision the total saturation of the US with always-on, broadband-enabled
homes and buildings, wherever there is electricity.
-source: Federal Communications Commission
October 2004. Broadband users spend 50
percent more than dial-up users.
-source: comScore
October 2004. Thirty-three Americans have
used an online rating system to offer a review or rating.
-source: Pew Internet & American Life
COMMENT. As noted in other sections,
one of the great industry moves right now is into user reviews and recommendations,
both from the point of user retention - making a site "stickier" and
developing a loyal repeat user base - and also as attraction to new users.
2004-05 UPDATE - Market Snapshots
of the WEB
April 2004. Around 945 million persons
worldwide now have access to the Internet. This population will increase to 1.1
billion persons in 2005.
-source: Computer Industry Almanac
COMMENT 2004-05. In September 2002
we reported the estimated online population was about one-tenth of the world population,
at 605 million persons. This latest estimate is now close to one-sixth of the
world population. In less than 2 years Internet adoption has risen from 1 in 10
on the planet to 1 in 6.
April 2004. Broadband has finally surpassed
dial-up, largely because of impressive marketing achievements in DSL, up from
28 percent of broadband share to 42 percent in one year. Cable holds 52 percent
of market share. That market comprises 55 percent of adult US Internet users,
either from work or home access.
-source: Pew Internet & American Life Project
2004-03 UPDATE - Market Snapshots
of the WEB
February 2004. Ten percent of US children
in the age range 6-17 have their
own websites, and a further 30 percent plan to have them.
-source: Pew Internet & American Life Project
2004-01 UPDATE - Market Snapshots
of the WEB
December 2003. Monday is the most popular
day to go online. Tuesday is the most popular for marketers to send email newsletters.
Wednesday is the most popular day for email messages to be opened, as well as
for click-through to occur.
-source: OneStat, EmailLabs
COMMENT 2004-01. Mileage varies
but we find with commerce sites we monitor that visitors consistently hit heavy
on weekends, and bookmark pages, and then purchase or contact on Monday, perhaps
as they return to higher bandwidth at work and/or resume business and purchasing
modes from the Sunday break.
2003-11 UPDATE - Market Snapshots
of the WEB
November 2003. One in five US surfers
in September is aged between two and seventeen. Seven percent of US surfers in
October are aged over sixty-five, the fastest growing sector of the online population
(25% growth from October 2002). As a whole the Web population is becoming more
representative of the general population.
-source: Nielsen//NetRatings
October 2003. The Web is now an indispensable
tool for global executives, the primary business information resource for today's
business leaders. Half of all executives access the Internet before leaving for
work in the morning, or before reading the newspaper.
-source: Gartner G2 / Forbes.com
2003-03 UPDATE - Market Snapshots
of the WEB
March 2003. There are around
40 million registered domains, with almost 20 million currently live and hosted.
About 1.2 million of those are equipped to process ecommerce. The use of country-code
domains (e.g. .uk, .us etc.) for ebusiness is rising, and companies should remain
alert for competitive branding threats, and opportunities.
-source: Cyveillance
2003-01 UPDATE - Market Snapshots
of the WEB
January 2003. 46% of US
seniors have been using the Internet for over five years.
-source: eMarketer
December 2002. Internet
usage is in advanced stages of growth in the US, with 72% of the population having
gone online at least once in the preceding month.
- source: Ipsos-Reid
December 2002. over 60%
of Americans have online access, and 40% have been online over 3 years. The Internet
has become a mainstream information tool. For health care information, services
from government agencies, news, and commerce, about two-thirds of all Americans
say that they expect to be able to find such information on the Web.
- source: Pew Internet & American Life
2002-11 UPDATE - Market Snapshots
of the WEB
October 2002. 35 percent
of Americans go online every day. 77 million US adults buy products online throughout
the year.
- source: GartnerG2
October 2002. 1 out of
4 online households in the US will subscribe to a broadband service by the end
of this year.
- source: In-Stat/MDR
2002-09 UPDATE - Market Snapshots
of the WEB
September 2002. One-tenth
of the world's population is now online, with an estimated world total of 605
million.
- source: NUA Surveys
August 2002. Kids and
teenagers accounted for nearly 20 percent of the active online population in the
US during July. Children accounted for a quarter of the population using Instant
Messaging (IM) for the month, and 9 out of the top 10 online destinations for
kids feature IM tools and services.
-source: Nielsen-Netratings
August 2002. One third
of all Internet users in the US have used the medium to research housing options,
this is 40 million Americans, a 66 percent increase from two years ago. Approximately
three million Americans daily look online searching for a new place to live.
-source: Pew Internet & American Life Project
2002-07 UPDATE - Market Snapshots
of the WEB
July 2002. 54 percent of Americans think
that telecommuting would improve the quality of their lives. A third of Americans
surveyed said they would forego a pay raise in order to work from home.
-source: The Winston Group
June 2002. Currently 3
in 10 Internet connections in the US are served by cable or DSL. Half of all US
access will be broadband by 2004.
-source: Solomon-Wolff Associates
June 2002. More people
are connecting to the Internet for greater lengths of time. In 21 developed countries
measured, home access grew 16 percent from April 2001 to April 2002, time spent
online grew by 13 percent, and the number of sessions per month grew by 9 percent.
-source: Nielsen/NetRatings
2002-05 UPDATE - Market Snapshots
of the WEB
May 2002. The trend continues
of American consumers seeking local businesses through the Web. Users engage in
more complex transactions requiring high levels of personal and localized service.
Lodging and Accommodation lead the list, and of the top 50 services for price
requests, 10 are travel, 6 are insurance, while the remainder resemble the local
Yellow Pages: Day Spas, Limousines, Auto Glass Repair, Dance Instruction, Catering,
Pest Control, Florists, Photographers, Massage Therapy, and such.
-source: Respond Networks
May 2002. Internet traffic
in the US doubled during 2001. US Internet traffic now stands at around 100 petabytes
(100 million gigabytes) a month. This is more than twice the equivalent long distance
voice traffic for the whole of the US. Dial-up access serves around 79 percent
of US households currently.
-source: RHK
2002-03 UPDATE - Market Snapshots
of the WEB
March 2002. Ninety-three
percent of US companies and 86 percent of UK companies now use the Internet.
- source: Taylor Nelson Sofres
March 2002. Over time Internet
users become more purposeful, efficient, and self-assured in using the Web and
email. The Internet has gone from novelty to utility for many Americans. Greater
use of the Internet at work; large growth in serious email; more online transactions.
- source: Pew Internet & American Life Project
February 2002. Over half
a billion people worldwide are online, and by the end of 2002 more than 600 million
people worldwide will have access to the Web. This year Internet users will spend
more than US$1 trillion shopping online. The United States now accounts for 40
percent of all money spent online.
- source: IDC
February 2002. 40 million
Americans have Internet connections via their work PCs, and 104 million home Internet
connections exist in the US. Even so, half of all online consumer purchasing in
the US is done in the workplace.
- source: Nielsen/NetRatings
January 2002. More and
more US consumers are opting for wireless or broadband services instead of getting
a second telephone line.
- source: Forrester
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