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Customers/Users For Life
To develop repeat visits to the website you have to make
the website worth returning to. If you sell, then tie in with email announcements
(by specific permission) of new offerings, special pricing, renewal reminders.
Users who join something are more likely to reinvest in it.
People who participate in discussions or vote their opinion
have taken steps to enter into your community or culture, these users can be your
greatest allies in building your business or endeavour - discussion forum participants
become voluntary moderators, those who offer you feedback can be encouraged to
produce reviews and testimonials.
Functions To Develop Repeat Visits...
- Customizable User Preferences
- User Login
- Membership Signup
- New Account Creation
- Customer Reviews
- Voting
- Feedback
- Send To A Friend
- Discussion Forum
- Customer Profiling
- Relationship Management
- Database Management And Design
- Scripting
As you build up repeat users, listen to the feedback,
and get to know how they like things, and start to deliver greater user satisfaction.
The number one neglected duty in all of business policy is listening
to feedback and developing the humility and willingness to adapt your methods,
and sometimes your entire company, to the feedback you receive from your customers
and users.
Remember the advice of Jay Levinson that the customer who
complains is your greatest opportunity - the complaining customer has an ideal
view of your service, and is thereby much more invested in you than the customers
who take you for granted.
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