Blogging Is Perfect For Independent Consultants

Posted on January 22, 2008
Filed Under Services | 2 Comments

Consultants always have to be networking and drumming up new engagements, and the blog is a skillful way for them to extend their reach at the same time as they enhance their reputation. With a blog, consultants can magnify their investment incrementally post by post, without needing a large marketing budget.

Here’s the story of one consultant I knew who had about 25 articles already written, sitting published and neglected in her website. How would you maximize this opportunity? How would you take her created content and use it to best advantage for her purposes?

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How To Get Started With Competitive Blogging

Posted on January 14, 2008
Filed Under Services | 1 Comment

Get Started With Competitive Blogging

You know your company has to get started blogging, but you don’t know how to go about it, and you know for sure that you don’t have time. Relax. Hunter and Associates does it all for you, or we can help you to do it yourself. Either way you get competitive blogging with compelling content, and promotion across the Web to bring thousands of new readers. See our blogging and promotion pricing chart to understand how affordable it is, especially for the results you’ll get.

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Top Ten Reasons Customers Are Your Biggest Resource

Posted on January 1, 2008
Filed Under Business Management | 1 Comment

Even if you own a diamond mine, your customers are your biggest resource. Here are the top ten reasons why.

  1. You know them, and they know you, so there’s no prospecting cost for you to find them.
  2. They’ve already bought from you, so there’s no tense threshold of closing a sale that you have to push them across.
  3. They can spend more money with you.
  4. They can bring qualified new customers to you.
  5. As they communicate and generate excitement among themselves, they can create new, previously non-existent desire for new spending with you.
  6. As they become truly engaged with you, they can teach you how to create new offerings for them to buy.
  7. The more they get involved with you, the more likely they are to stay with you over time.
  8. The more involved with you they are, the harder for competitors to steal them.
  9. The more fun they’re having with you, the easier for you to attract customers from competitors.
  10. Even if you screw up, if you’re engaged with your customers you can ask them to forgive you, and show that you’ve learned from the experience, and the odds are good that you’ll bond even closer.
  11. The more all of this happens, the more chance that your company will endure through uncertain times.

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Seth and His Squidoo

Posted on December 21, 2007
Filed Under Promotion | Leave a Comment

How good is Squidoo? Seth Godin, its founder, rates it highly. Well yes, of course he would, but could he also be right? We’ll find out for you. Meanwhile there’s a free ebook download, and more on squidbait, read on…

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distributed opportunities

Posted on December 14, 2007
Filed Under Markets | Leave a Comment

It’s hard to seize the world by the lapels when it’s wearing a t-shirt. But this is usually the only way opportunity can be seized when it presents itself - crudely, with no handles.

Seth Godin tells the same story, in terms of wanting to grapple with the world using the handles you know. He managed at least to come away with the t-shirt.

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SEO Is Not Dead

Posted on December 7, 2007
Filed Under Promotion | Leave a Comment

SEO never went away. The SEO people expanded into SEM when AdWords became a more viable way to get traffic, and into SMO as the Web 2.0 tools started doing most of the heavy lifting.

There should be a new word for what gets done in the name of promotion. SEO was just one beginning part of the whole, and even in the beginning it vied with business acumen and natural guerrilla marketing for best ROI.

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Apple versus AT&T

Posted on December 5, 2007
Filed Under Markets | Leave a Comment

Cringely last week on Apple and AT&T: “Steve always hurts his friends to see how much they really love him, so AT&T probably should have expected this kind of corporate body blow.”

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In Praise Of The Internet

Posted on November 30, 2007
Filed Under Web 2.0 | Leave a Comment

Scott Rosenberg writes of Mitch Kapor’s retrospective on the early Internet, and how the sceptics were proved resoundingly wrong, and how the idealists were in fact the realists, and what this may say about the present and the future.

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Old Branding Gone - Send New Branding

Posted on November 21, 2007
Filed Under Reputation | Leave a Comment

It was always held by the best marketers to be true that you don’t make your reputation, other people make it for you. Branding is now the same way, but it’s funny how we all cling to the concept that we can portray ourselves a certain way and people will just buy into this.

Not today, not when people start talking about you, at this point you’re out of the game - unless you’re in the game.

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Cringely Writes Even Bigger Than Google Schemes

Posted on November 14, 2007
Filed Under Markets | Leave a Comment

Ah, Robert X. Cringely - surely no one envisions bigger than he does when it comes to corporate strategy? He’s at it again, peeling back even more layers of the supposed secret Google plan for world domination liberation, and he reveals a scale of ambition so audacious that it could just be true.

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