Sustainable Business Requires Customer Loyalty

Posted on February 7, 2008
Filed Under Sustainable Business | Leave a Comment

A sustainable business begins with your customers. If you don’t have customers it doesn’t matter how eco-positive your business model is. A sustainable business should start with having a customer base that will endure for a long time. How about customer loyalty that lasts for, say, seven generations? That would be a sustainable business.

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Web 2.0 Pricing

Posted on January 31, 2008
Filed Under Services | 1 Comment

Don’t you hate it when websites won’t tell you the price? You’re investigating Web 2.0 services to see if the new ways of communicating (with customers, constituents, prospects, users, etc.) are a fit for you, and you get all the reasons why you should get involved, but no indication of what it will cost you.

For Web 2.0 services provided by Hunter and Associates I’m publishing as much of the pricing structure as I can get into a fixed format.

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Frog Design Conversation 2.0

Posted on January 29, 2008
Filed Under Promotion | Leave a Comment

Frog Design has shared this slide deck from a great presentation about today’s way of communicating. Check out slide 21 for a list of online ways to promote yourself.

SlideShare | View | Upload your own

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Sustainability Gets Weak Publicity

Posted on January 28, 2008
Filed Under Sustainable Business | 4 Comments

The 2008 UT Sustainable Business Summit illustrated first hand the two biggest surprises for any business going green. First, transforming business procedures into sustainable practice is extremely complicated. And secondly, when you do start making the transition, you’ll find it surprisingly difficult to talk about.

If companies are surprised at the number of tiny steps it requires to develop sustainable procedures just in one small part of their system, they recoil in amazement when they announce what they’re doing, and get slapped for it.

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Sustainable Business Summit

Posted on January 25, 2008
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I’m off to the Sustainable Business Summit at UT in Austin this evening. I’ll report back after the weekend is over.

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Blogging Is Perfect For Independent Consultants

Posted on January 22, 2008
Filed Under Services | 2 Comments

Consultants always have to be networking and drumming up new engagements, and the blog is a skillful way for them to extend their reach at the same time as they enhance their reputation. With a blog, consultants can magnify their investment incrementally post by post, without needing a large marketing budget.

Here’s the story of one consultant I knew who had about 25 articles already written, sitting published and neglected in her website. How would you maximize this opportunity? How would you take her created content and use it to best advantage for her purposes?

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How To Get Started With Competitive Blogging

Posted on January 14, 2008
Filed Under Services | 1 Comment

Get Started With Competitive Blogging

You know your company has to get started blogging, but you don’t know how to go about it, and you know for sure that you don’t have time. Relax. Hunter and Associates does it all for you, or we can help you to do it yourself. Either way you get competitive blogging with compelling content, and promotion across the Web to bring thousands of new readers. See our blogging and promotion pricing chart to understand how affordable it is, especially for the results you’ll get.

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Top Ten Reasons Customers Are Your Biggest Resource

Posted on January 1, 2008
Filed Under Business Management | 1 Comment

Even if you own a diamond mine, your customers are your biggest resource. Here are the top ten reasons why.

  1. You know them, and they know you, so there’s no prospecting cost for you to find them.
  2. They’ve already bought from you, so there’s no tense threshold of closing a sale that you have to push them across.
  3. They can spend more money with you.
  4. They can bring qualified new customers to you.
  5. As they communicate and generate excitement among themselves, they can create new, previously non-existent desire for new spending with you.
  6. As they become truly engaged with you, they can teach you how to create new offerings for them to buy.
  7. The more they get involved with you, the more likely they are to stay with you over time.
  8. The more involved with you they are, the harder for competitors to steal them.
  9. The more fun they’re having with you, the easier for you to attract customers from competitors.
  10. Even if you screw up, if you’re engaged with your customers you can ask them to forgive you, and show that you’ve learned from the experience, and the odds are good that you’ll bond even closer.
  11. The more all of this happens, the more chance that your company will endure through uncertain times.

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Seth and His Squidoo

Posted on December 21, 2007
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How good is Squidoo? Seth Godin, its founder, rates it highly. Well yes, of course he would, but could he also be right? We’ll find out for you. Meanwhile there’s a free ebook download, and more on squidbait, read on…

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distributed opportunities

Posted on December 14, 2007
Filed Under Markets | Leave a Comment

It’s hard to seize the world by the lapels when it’s wearing a t-shirt. But this is usually the only way opportunity can be seized when it presents itself - crudely, with no handles.

Seth Godin tells the same story, in terms of wanting to grapple with the world using the handles you know. He managed at least to come away with the t-shirt.

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