Jon Lebkowsky Interviews Clay Shirky

Posted on April 3, 2008
Filed Under Ideas | Leave a Comment

It’s worth reading every word when Jon Lebkowsky and Clay Shirky come together and publish a conversation. This happened last month, and promises to continue next month.

Clay Shirky, inveterate thinker and writer about the Internet, fresh from launching his book, Here Comes Everybody, is the person to talk to about how social groups organize themselves and take action that brings results, using the Web platform to do the heavy lifting.

Jon Lebkowsky, co-player in everything since dirt became digital, and deeply steeped in sustainability issues and today’s bright-green economic advances, is a man who works with the ways in which we’re changing our world.

The conversation is ripe with promise of action, and change.

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Resume Down, Blog Up

Posted on March 19, 2008
Filed Under Web 2.0, Reputation | 5 Comments

I saw the feed headline from Bob Warfield, who referenced Zoli Erdos, who in turn quoted Seth Godin - all to the effect that the resume is not only useless but counterproductive. As I said last month, your blog is both your resume and your job search.

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WSJ Says Get Blogging

Posted on March 17, 2008
Filed Under Promotion | 3 Comments

The Wall Street Journal today (March 17, 2008) ran a good story about blogging, advising its small business readers to pay attention to blogs, and to start using their own as a prime marketing tool. I’ve summarized the story for those who prefer to learn in under two minutes why they should, and how they can, get blogging for marketing success.

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Blogging - The Professional Campaign

Posted on March 14, 2008
Filed Under Business Management, Web 2.0 | Leave a Comment

This is an email I sent to someone I was trying to help get started on the Web. He’s a profound thinker with much to say and write, and wants to evolve from his current profession into a new one that supports his real interests, as a corporate keynote speaker and writer on his specialized themes.

See what I had to tell him, and please offer your insight and comments.

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Blog On Company Time

Posted on March 5, 2008
Filed Under Web 2.0 | Leave a Comment

I was scheduled to give a presentation at South by Southwest Interactive this year, on a presentation called “How to Blog at Work Without Getting Dooced.”

At SXSW Interactive we’re going to expand on the Dooce lesson and show the reasons why every employee and employer must blog, and furthermore how to do this in almost no time. Better than this, and what I was going to talk about, we’ll show why the employee blogger is now star talent in today’s market conditions and could actually become the official company blogger.

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Sustainable Business Practices

Posted on March 3, 2008
Filed Under Sustainable Business | Leave a Comment

Going green is stabbed with a two-pronged fork: the complicated and slow effort required, and the low odds of getting any positive encouragement along the way. So how does a business start developing sustainable business practices, and go green?

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Success By Blogging - a Case Study

Posted on February 26, 2008
Filed Under Promotion | 1 Comment

An associate in Denver sent me a case study he’d made of his client’s success since I set up a blogging campaign for the client three years ago. It was touching to see how it all worked out for the client. Note that all this happened without any additional promotion: it was just personal networking and offering valuable service that allowed the client to carve out his global niche - but it was the blog that gave him the necessary vehicle.

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Employees Should Blog At Work

Posted on February 20, 2008
Filed Under Web 2.0 | 3 Comments

Blogging is a skill, and so is networking, and both skills are coming to be in high demand in modern companies.

If you’re a boss you should know that your employees who blog on company time may turn out to be the future heroes of the company, if you can find ways to harness their talent and drive.

What you have to do as a manager is find those people who have talent and drive in the area of blogging and social networking, and put them to work for you…

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Why Every Employee Should Blog

Posted on February 15, 2008
Filed Under Web 2.0 | 1 Comment

The resume is dead, long live the blog. You should be blogging, and you should be blogging deliberately in order to create a real record of your accomplishments.

You blog to show yourself as you most intently strive to be, and you connect with other people who have close degrees of connection with you. This is your success network.

One day you may be hired FROM your success network, by someone who values you for your attributes. And you may equally be hired FOR your network, for the value of the people you know who can provide solutions.

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Sustainable Business Requires Customer Loyalty

Posted on February 7, 2008
Filed Under Sustainable Business | Leave a Comment

A sustainable business begins with your customers. If you don’t have customers it doesn’t matter how eco-positive your business model is. A sustainable business should start with having a customer base that will endure for a long time. How about customer loyalty that lasts for, say, seven generations? That would be a sustainable business.

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