Resume Down, Blog Up

I saw the feed headline from Bob Warfield, who referenced Zoli Erdos, who in turn quoted Seth Godin - all to the effect that the resume is not only useless but counterproductive. As I said last month, your blog is both your resume and your job search.

WSJ Says Get Blogging

The Wall Street Journal today (March 17, 2008) ran a good story about blogging, advising its small business readers to pay attention to blogs, and to start using their own as a prime marketing tool. I’ve summarized the story for those who prefer to learn in under two minutes why they should, and how they can, get blogging for marketing success.

Blogging - The Professional Campaign

This is an email I sent to someone I was trying to help get started on the Web. He’s a profound thinker with much to say and write, and wants to evolve from his current profession into a new one that supports his real interests, as a corporate keynote speaker and writer on his specialized themes.

See what I had to tell him, and please offer your insight and comments.

Blog On Company Time

I was scheduled to give a presentation at South by Southwest Interactive this year, on a presentation called “How to Blog at Work Without Getting Dooced.”

At SXSW Interactive we’re going to expand on the Dooce lesson and show the reasons why every employee and employer must blog, and furthermore how to do this in almost no time. Better than this, and what I was going to talk about, we’ll show why the employee blogger is now star talent in today’s market conditions and could actually become the official company blogger.

Sustainable Business Practices

Going green is stabbed with a two-pronged fork: the complicated and slow effort required, and the low odds of getting any positive encouragement along the way. So how does a business start developing sustainable business practices, and go green?