Success By Blogging - a Case Study

An associate in Denver sent me a case study he’d made of his client’s success since I set up a blogging campaign for the client three years ago. It was touching to see how it all worked out for the client. Note that all this happened without any additional promotion: it was just personal networking and offering valuable service that allowed the client to carve out his global niche - but it was the blog that gave him the necessary vehicle.

Employees Should Blog At Work

Blogging is a skill, and so is networking, and both skills are coming to be in high demand in modern companies.

If you’re a boss you should know that your employees who blog on company time may turn out to be the future heroes of the company, if you can find ways to harness their talent and drive.

What you have to do as a manager is find those people who have talent and drive in the area of blogging and social networking, and put them to work for you…

Why Every Employee Should Blog

The resume is dead, long live the blog. You should be blogging, and you should be blogging deliberately in order to create a real record of your accomplishments.

You blog to show yourself as you most intently strive to be, and you connect with other people who have close degrees of connection with you. This is your success network.

One day you may be hired FROM your success network, by someone who values you for your attributes. And you may equally be hired FOR your network, for the value of the people you know who can provide solutions.

Sustainable Business Requires Customer Loyalty

A sustainable business begins with your customers. If you don’t have customers it doesn’t matter how eco-positive your business model is. A sustainable business should start with having a customer base that will endure for a long time. How about customer loyalty that lasts for, say, seven generations? That would be a sustainable business.