Web 2.0 Pricing

Don’t you hate it when websites won’t tell you the price? You’re investigating Web 2.0 services to see if the new ways of communicating (with customers, constituents, prospects, users, etc.) are a fit for you, and you get all the reasons why you should get involved, but no indication of what it will cost you.

For Web 2.0 services provided by Hunter and Associates I’m publishing as much of the pricing structure as I can get into a fixed format.

Frog Design Conversation 2.0

Frog Design has shared this slide deck from a great presentation about today’s way of communicating. Check out slide 21 for a list of online ways to promote yourself.

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Sustainability Gets Weak Publicity

The 2008 UT Sustainable Business Summit illustrated first hand the two biggest surprises for any business going green. First, transforming business procedures into sustainable practice is extremely complicated. And secondly, when you do start making the transition, you’ll find it surprisingly difficult to talk about.

If companies are surprised at the number of tiny steps it requires to develop sustainable procedures just in one small part of their system, they recoil in amazement when they announce what they’re doing, and get slapped for it.

Sustainable Business Summit

I’m off to the Sustainable Business Summit at UT in Austin this evening. I’ll report back after the weekend is over.

Blogging Is Perfect For Independent Consultants

Consultants always have to be networking and drumming up new engagements, and the blog is a skillful way for them to extend their reach at the same time as they enhance their reputation. With a blog, consultants can magnify their investment incrementally post by post, without needing a large marketing budget.

Here’s the story of one consultant I knew who had about 25 articles already written, sitting published and neglected in her website. How would you maximize this opportunity? How would you take her created content and use it to best advantage for her purposes?

How To Get Started With Competitive Blogging

Get Started With Competitive Blogging

You know your company has to get started blogging, but you don’t know how to go about it, and you know for sure that you don’t have time. Relax. Hunter and Associates does it all for you, or we can help you to do it yourself. Either way you get competitive blogging with compelling content, and promotion across the Web to bring thousands of new readers. See our blogging and promotion pricing chart to understand how affordable it is, especially for the results you’ll get.

Top Ten Reasons Customers Are Your Biggest Resource

Even if you own a diamond mine, your customers are your biggest resource. Here are the top ten reasons why.

  1. You know them, and they know you, so there’s no prospecting cost for you to find them.
  2. They’ve already bought from you, so there’s no tense threshold of closing a sale that you have to push them across.
  3. They can spend more money with you.
  4. They can bring qualified new customers to you.
  5. As they communicate and generate excitement among themselves, they can create new, previously non-existent desire for new spending with you.
  6. As they become truly engaged with you, they can teach you how to create new offerings for them to buy.
  7. The more they get involved with you, the more likely they are to stay with you over time.
  8. The more involved with you they are, the harder for competitors to steal them.
  9. The more fun they’re having with you, the easier for you to attract customers from competitors.
  10. Even if you screw up, if you’re engaged with your customers you can ask them to forgive you, and show that you’ve learned from the experience, and the odds are good that you’ll bond even closer.
  11. The more all of this happens, the more chance that your company will endure through uncertain times.