Seth and His Squidoo

How good is Squidoo? Seth Godin, its founder, rates it highly. Well yes, of course he would, but could he also be right? We’ll find out for you. Meanwhile there’s a free ebook download, and more on squidbait, read on…

distributed opportunities

It’s hard to seize the world by the lapels when it’s wearing a t-shirt. But this is usually the only way opportunity can be seized when it presents itself - crudely, with no handles.

Seth Godin tells the same story, in terms of wanting to grapple with the world using the handles you know. He managed at least to come away with the t-shirt.

SEO Is Not Dead

SEO never went away. The SEO people expanded into SEM when AdWords became a more viable way to get traffic, and into SMO as the Web 2.0 tools started doing most of the heavy lifting.

There should be a new word for what gets done in the name of promotion. SEO was just one beginning part of the whole, and even in the beginning it vied with business acumen and natural guerrilla marketing for best ROI.

Apple versus AT&T

Cringely last week on Apple and AT&T: “Steve always hurts his friends to see how much they really love him, so AT&T probably should have expected this kind of corporate body blow.”