In Praise Of The Internet

Scott Rosenberg writes of Mitch Kapor’s retrospective on the early Internet, and how the sceptics were proved resoundingly wrong, and how the idealists were in fact the realists, and what this may say about the present and the future.

Old Branding Gone - Send New Branding

It was always held by the best marketers to be true that you don’t make your reputation, other people make it for you. Branding is now the same way, but it’s funny how we all cling to the concept that we can portray ourselves a certain way and people will just buy into this.

Not today, not when people start talking about you, at this point you’re out of the game - unless you’re in the game.

Cringely Writes Even Bigger Than Google Schemes

Ah, Robert X. Cringely - surely no one envisions bigger than he does when it comes to corporate strategy? He’s at it again, peeling back even more layers of the supposed secret Google plan for world domination liberation, and he reveals a scale of ambition so audacious that it could just be true.

Growth of the Virtual Worlds

The Metaversed people have hosted another Metanomics look at the underlying structure and governance of Second Life. Discussion occurred around the Lindens’ view of themselves as service providers rather than a government. And as always, Robert Bloomfield’s thinking on the growing SL economy is fascinating.