Second Life Down Under

CEO Sheryle Moon has posted a useful reminder to her fellow Australians of why they should be paying close attention to Second Life. Her tour of the horizon seen through the Australian economy adds a nice punch to a tight and lucid review.

It’s 438 words, you can do it:
Don’t ignore Second Life

Free Still Sells

Hard though it is for marketers to come to terms with, giving product away for free can make enormously more profits for you than selling it. James Cherkoff knows this completely, and tries to explain it to the incredulous every time some good examples arise. Two of his recent efforts are showcased here.

NYT gets hipper, drops Select pay content

NYT opens up its Select content, finally understanding that it can make loads more money by giving it away. Where have these people been the last decade? Anyway, Scott Rosenberg does the commentary, making good points about changing times and how to float with them.

Nick Wilson Answers Ten Questions About Second Life

Nick Wilson, creator of Threadwatch and Performancing, in a recent conversation with Ross Hunter, talked about his move into Second Life - why he did it, and what his business plan is now inworld. He discussed the opportunities existing in Second Life right now, and in the coming development cycles.

And Nick explained the crucial point about human relationships in Second Life that most outsiders completely miss. But for that priceless clue, you’ll have to listen to the short sound bites.