Resume Down, Blog Up

I saw the feed headline from Bob Warfield, who referenced Zoli Erdos, who in turn quoted Seth Godin - all to the effect that the resume is not only useless but counterproductive. As I said last month, your blog is both your resume and your job search.

Old Branding Gone - Send New Branding

It was always held by the best marketers to be true that you don’t make your reputation, other people make it for you. Branding is now the same way, but it’s funny how we all cling to the concept that we can portray ourselves a certain way and people will just buy into this.

Not today, not when people start talking about you, at this point you’re out of the game - unless you’re in the game.