Forrester Shows How Retailers Succeed With YouTube

Forrester illustrates how one retailer is succeeding handsomely with YouTube. Hunter says all the doubt about social media is the same old lack of knowledge of how to play it. It was the same thing with the early days of advertising on the Web, and every innovation online. But if you don’t play you can’t win.

Web 2.0 Brings Shopping 3.0 and Just Forget Jupiter Research On This One

Jupiter Research is warning online retailers away from social networking sites, because there’s no profit there. But even as this headline spreads across the Web, Hunter and Associates fearlessly reveals that, in reality, most merchants just don’t know how to treat their customers right anyway, and Web 2.0 will reveal this in fierce daylight.

Meanwhile, those who understand how to play it are changing the retail world forever…

Cringely on Adobe

If the highest art of war is to conquer without engaging in battle, pehaps even without anyone realizing you’re even fighting, then Adobe may prove to be the greatest warrior. Bob Cringely, writing about Adobe last week in his usual long-range, strategic view, answered the questions, what kind of hand is Adobe holding really, and where does it think it’s quietly going?

Let the Job Find You

A few days ago Zoli Erdos asked tongue-in-cheek if there was a Tech Talent Shortage in Silicon Valley. He had run into a job-seeker with a hugely impressive resume who was having trouble finding a job.

Then he answered his own question in the best way one possibly can nowadays: he linked to one of his earlier blog posts.

And his point - note well - was that you don’t use a resume anymore to find a job.

Movable Type Admits Defeat

Every time I land on a Movable Type blog I get a twinge of nostalgia mixed with respect for how clean the lines are. But MT was so long ago, and as with most everybody else I moved over to WordPress when MT decided to charge. Now they’ve decided to stop charging and go open source. Too late.

New York Times Will Abandon Print for the Web

Arthur Sulzberger, owner, chairman and publisher of the New York Times, in an interview at Davos, revealed his positioning for the future. He said, “I really don’t know whether we’ll be printing the Times in five years, and you know what? I don’t care either.”

“The Internet is a wonderful place to be, and we’re leading there,” he added.

Guide to Doing Business in Second Life

We know we’re going to regret not investing time in Second Life, but as everybody jokes - and it’s true - we’re just too busy in this first one, right now. But we keep watching it. Deborah Kurfiss over at Work.com has written a Guide to Doing Business in Second Life, which is a decent starting point from which to explore the land-office business this cyber second chance is doing.

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