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Why Get Technical On The Web?

Marketing on the Web is a fairly technical business, because marketing becomes a tangible process on the Web - computers manage the information flows, and everything that moves can be tracked.

Out of the data comes varying degrees of meaning - the more money you spend on the data, the better you know your users, and the more you invest in programming, the better you can give service to those users.

The good news is, you can do this on a small scale too, the concepts are the same, the technologies are different. The other good news is, all of this is useless without classical marketing wisdom, and this levels the field for those lacking in technical resources, but strong on savvy.

But in the end the savvy webmaster with technology will beat the savvy webmaster without technology.

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