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Luxury Markets On The Web

From the Hunter and Associates Newsletter, May 2003:

The foremost showroom for the luxury market is now the Web, ranked as most important by 44 percent of luxury consumers, versus 42 percent editorial content, 31 percent newspaper ads, 28 percent television, and 24 percent magazine ads.

The $40bn garden market is rapidly evolving a luxury submarket online, closely approaching in scale the luxury electronics market leader.

Survey: April 2003
Base: Households over $50,000 yearly income, respondents purchasing or influencing purchase.
Source: Unity Marketing

Top 21 Luxury Markets On The Web

Electronics - 51%
Garden - 45%
Fragrances, beauty - 44%
Apparel, accessories - 41%
Furniture, floor coverings - 35%
Travel - 35%
Linens, bedding - 34%
Jewelry, watches - 32%
Fabrics, wall coverings, window treatments - 29%
Kitchen appliances - 29%
Kitchenware, cookware - 29%
Automobiles - 25%
Housecleaning - 23%
Entertainment - 20%
Spa, massage, beauty - 20%
Art, antiques - 19%
Landscaper - 18%
Home decorator - 13%
Catering - 10%
Tabletop - 8%
Recreational vehicles - 8%

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