Comments on: Growth of the Virtual Worlds http://www.hunterhost.com/85/growth-of-the-virtual-worlds/ Moving to a sustainable world through green business, public policy and sound economics. Fri, 12 Mar 2010 04:19:43 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: “How do I get into social marketing?” « Litterateur http://www.hunterhost.com/85/growth-of-the-virtual-worlds/comment-page-1/#comment-569 “How do I get into social marketing?” « Litterateur Mon, 26 Nov 2007 21:46:57 +0000 http://www.hunterhost.com/85/growth-of-the-virtual-worlds/#comment-569 [...] marketing, web 2.0, writing The more important question is how. I’ve been commenting on functionality and suggesting someone (or some ones, a team, a collective brain) needs to consider all the [...] [...] marketing, web 2.0, writing The more important question is how. I’ve been commenting on functionality and suggesting someone (or some ones, a team, a collective brain) needs to consider all the [...]

]]> By: Chris Benevich http://www.hunterhost.com/85/growth-of-the-virtual-worlds/comment-page-1/#comment-568 Chris Benevich Mon, 26 Nov 2007 21:11:30 +0000 http://www.hunterhost.com/85/growth-of-the-virtual-worlds/#comment-568 Certainly one key to adoption is simplicity in functionality. Another is lifestyle integration. Another is learning/thinking style. Let me explain. Sometimes, the simplicity in function isn't evident to a user who can't wrap her brain around the application to *her* in daily life, how it will make her life easier, more simple, more connected, more prosperous, etc. Example: grandparents and blogs. Enter solution: http://www.grandparents.com/cgi-bin/iowa/corp/aboutus.html. Simplicity in function isn't evident to a consumer with a different learning/thinking style than the industrial designer who created the product. Example: portable e-book readers. Enter solution: a portable e-book reader that mimics the visual and tactile methods of assessing information through a hardback or paperback book. (I would be surprised if Kindle's ID team hadn't used adult learner research to create its product, but it remains to be determined by consumers if Kindle solves the information assessment problems that prior portable e-book readers presented.) My point? Someone or some ones need to translate the simplicity for the user who might not get it the first go-round. What's simple about it? Explain it. For example, *plug* enter a professional writer with experience in new media functionality, e-learning, and communicating with consumers. Certainly one key to adoption is simplicity in functionality. Another is lifestyle integration. Another is learning/thinking style. Let me explain.

Sometimes, the simplicity in function isn’t evident to a user who can’t wrap her brain around the application to *her* in daily life, how it will make her life easier, more simple, more connected, more prosperous, etc. Example: grandparents and blogs. Enter solution: http://www.grandparents.com/cgi-bin/iowa/corp/aboutus.html.

Simplicity in function isn’t evident to a consumer with a different learning/thinking style than the industrial designer who created the product. Example: portable e-book readers. Enter solution: a portable e-book reader that mimics the visual and tactile methods of assessing information through a hardback or paperback book. (I would be surprised if Kindle’s ID team hadn’t used adult learner research to create its product, but it remains to be determined by consumers if Kindle solves the information assessment problems that prior portable e-book readers presented.)

My point? Someone or some ones need to translate the simplicity for the user who might not get it the first go-round. What’s simple about it? Explain it. For example, *plug* enter a professional writer with experience in new media functionality, e-learning, and communicating with consumers.

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