Apple, Google, Cringely, And Carr

Posted on October 19, 2007
Filed Under Markets |

There’s nothing like a Cringely article for Friday afternoon entertainment - it combines deep strategy with good writing, both of which I’m greatly fond of. Then there’s the gentle chuckling in the background, like a meadow brook.

Today Robert Cringely has been goaded into writing about the future partnership of Google and Apple, from a piece on Wednesday by Nicholas Carr that purported to describe the architecture of said partnership.

Nick lays out all the reasons why the collaboration between the two star performers is synergistic, unstopable, and in progress now.

Ah, but not so fast, says Bob. You’re forgetting the twisted nature of people, and anyway if it were that simple everybody could write about it. It’s much more complicated than that…

So why haven’t we seen the fruit of this cooperation? Other than placing Google in the first position on the Safari search bar, there doesn’t seem to be all that much Google yet in Apple’s work. And I challenge anyone to find evidence of the hand of Apple in anything now coming from the Googleplex.

Maybe these things just take time.

Or maybe (obviously I think this is a LOT more likely) Eric Schmidt has never before had to deal with anyone as brilliant and vexing as Steve Jobs.

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