George Colony Gives Free Advice
Posted on August 20, 2007
Filed Under Business Management |
Forrester CEO George Colony is someone that other CEOs ought to listen to when he talks at them. which he does in a recent column at ZDNet. Here’s what he’s saying:
- Your company is inside-out in an outside-in world.
(”Imperious CEOs often have trouble with this one. They still see their company dictating pricing, product configurations and service levels–a one-way street, with the company lording over subservient customers.”) - Your company has a bad Web site.
- You should be asking your customer one question.
(“Would you recommend this product or service to a friend or colleague?”) - You don’t own your customer; your customer owns you.
- Bits want to be free, bits want to break the law.
(Stop trying to litigate and legislate your way back to 1992.) - Great marketing + Great technology = the only way forward.
(After Web 2.0 will come Web 3.0, followed by Web 4.0. We are at a beginning, not an end. Don’t dump the problem in your successor’s lap; deal with it now.)
Apparently he’s telling them this a lot nowadays. Hmmm. Wonder if they’ll get it?
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