Second Life Works When You Pretend It’s 1993

If you think of the virtual world Second Life as being like the Internet was in 1993, you have a fair sense of the development path that virtual representation has yet to travel down. And perhaps this helps to imagine just how big its future will be.

To gain this sobering perspective you should watch this video of Robert Scoble and Larry Magid interviewing IBM developer Dr. Irving Wladawsky-Berger, who specialized in IBM’s ventures into virtual environments.

It’s 21 minutes you have to set aside if you want to be able to think clearly about Second Life and the virtual economy, and I highly encourage you to watch it for that great sense of perspective. I’ll highlight some points from the interview for you here.

Dr. Wladawsky-Berger spent a long time with supercomputing, and knows the need to represent the vast answers obtained in visualizations. He places virtual environments on a similar scale, talking about the complexuities of human behavior that we are now capturing into software.

A lot of what’s happening now is building the infrastrucutre and standards necessary for platforms to connect and for virtual communities – business and institutional specialized environments – to arise and flourish. The innovations won’t come from technology, they’ll come from business processes, made often by non-technical people.

Scoble and Magid get sidetracked on the minor issues like ID management, because they want these worlds now, and are already trying to figure out the protocols and etiquette. But Wladawsky-Berger brings it back continually to his expert generalized overview – often by citing the singular human example, and still managing somehow to give a sense of the vastness of the world he’s placing this in.

He takes an industry like healthcare, and posits the spontaneous arising of communities of certain specific disease patients, cancer for example, where people gather and share resources and communications. He clearly sees the power of such communities, agitating within markets and even pushing against paradigms. It becomes apparent that this is part of the big picture IBM is looking at: enabling entire vertical industries with developer platforms and tools.

The vision and calm sense of Dr. Wladawsky-Berger show us how long we have to wait, and also where the game is now. For developers and savvy entrepreneurs, with smart marketing, there are already margins to be played in the virtual worlds (see my accompanying reference guide to this) – and it will only gain in strength.

3 thoughts on “Second Life Works When You Pretend It’s 1993

  1. Pingback: Second Life Ages To 1997 From 1993 In One Week

  2. Interesting post.

    In Australia, many companies are using their Second Life presences for reasons that are unknown even to them. They have witnessed the hype surrounding virtual worlds and Web 2.0, and they don’t want to miss the boat. And yet, they have signed up without a clear understanding of why or how Second Life can help them build their businesses.

    As your post suggests, Second Life is currently where the world wide web was in the mid nineties. It was fun and exciting at first but there wasn’t really that much to do. It took years for the technology and community to develop.

    One of my favourite websites, the Way Back Machine (http://http//www.archive.org/web/web.php), stores website archives. You can view your favourite website and marvel at how primitive it was back two, five or even ten years ago. More than that, it’s tangible evidence of the Internet evolution.

    Many businesses are using SL purely as a marketing tool – which is why they are failing to realise a strong ROI. But Second Life is more than just another marketing channel. Second Life has so much potential beyond that of promoting a product to a target market and I think we will start to see this as companies get more creative with their Second Life spaces. I talk about this a lot on my blog, http://www.talkingtechnology.com.au

    Sheryle Moon

  3. Hi Sheryle
    Thanks for the comments – I like your blog (may have to take that Mandigo theme) and I have your feed now, keep writing :)

    I read Ross Dawson quite a bit, and he says Oz is a couple of years behind the curve in social networking – which surprises me.

    But if true then that means you have a perfect margin to exploit for leadership and early adoption.

    Stay in touch
    Ross

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