Noticed an interview with Cameron Olthius, long-time blogger and social media contributor. He comments on how mainstream companies are using – although extensively neglecting also – social media, and he includes his take on retail. It’s a quick and informative read for a useful overview:
Social Media Questions For Cameron Olthuis
Let’s quote him on the ~~delicate~~ subject of Gaming the System:
I think trying to game the system is a waste of time. Even if you do go popular on social sites that content is so bad that it won’t result in any kind of success. I also think it’s a waste of time to try and spread mediocre or bad content. Instead marketers should focus on writing/producing remarkable content that will easily spread on its own once you give it a little push.
He makes a point that I agree with, and that Hunter and Associates as a company would endorse as a business strategy. The fact is that you CAN game, and if you want to know how, simply download some ebooks and get started. But producing real value is something that can be carried by a marketing budget, and can live in your portfolio, and can just occasionally fall into mainstream acceptance – so as a business decision, why not?
