Hunter and Associates: Stories We Noticed 2007-07-13
Posted on July 13, 2007
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Personal Data – New Rivers of Gold?
“But are there are other deals to be done as people begin to understand that those little Twitter updates about their lives are the new rivers of gold? Could we ever get to the point where people put their data trails up for auction to the highest commercial bidder? It’s where (I think) the VRM project is heading off to.”
“VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. It provides customers with tools for engaging with vendors in ways that work for both parties.
“CRM systems until now have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for both vendors and customers — in ways that don’t require the former to ‘lock in’ the latter.”
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