Guide to Doing Business in Second Life

Posted on January 31, 2007
Filed Under Markets |

We know we’re going to regret not investing time in Second Life, but as everybody jokes - and it’s true - we’re just too busy in this first one, right now. But we keep watching it. Deborah Kurfiss over at Work.com has written a Guide to Doing Business in Second Life, which is a decent starting point from which to explore the land-office business this cyber second chance is doing.

Second Life (SL) is supposed to be an interactive Internet game, but in the 24-hour period of this writing, players spent over $1 million dollars within the SL economy. SL is a global phenomenon […] In case you have been living under a rock, SL “residents” create avatars that represent themselves and move about a virtual world visiting resort areas, making friends, shopping, playing sports, setting up house and sometimes even getting married. The economy is real and so are the profits. Residents buy and sell virtual land, open stores, work in nightclubs, gamble, form business partnerships and start entrepreneurial ventures.

They always say that real estate is a sound investment because “they’re not making any more of it”. Ah but they are, they are (and actually always have been). And now there’s a secondary market as well.

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