WSJ Says Get Blogging

Posted on March 17, 2008
Filed Under Promotion |

The Wall Street Journal today (March 17, 2008) ran a good story about blogging, advising its small business readers to pay attention to blogs, and to start using their own as a prime marketing tool.

Staff writer Shelly Banjo illustrated her story with the tales of half a dozen different small businesses, showing the various ways that each venture leveraged the networking capabilities of the blogosphere.

Advice in summary included finding your target constituency by searching your field in Technorati or Google’s blog search. Joining in was the crucial element to success. As blog owners readily pointed out, if you start adding your comments and opinions on their blogs, they and their readers will soon know who you are, and reciprocate eventually with referrals and mentions.

The supreme power of independent reviews came into play also in Ms Banjo’s story, as she told of one company that solicited reviews by offering innovative invitations that caught the attention of key bloggers, who then wrote about the experience.

Another company went even further and - having created some videoconferencing software - offered to host free live video chats for prominent bloggers and their readers on their topics of choice. This created a buzz that magnified into a significant marketing coup, with the message expanding virally, by word of blog.

The full article is available for subscribers, and the permanent link with a two-paragraph intro is here: WSJ recommends blogs. If you want the full article without subscription you might try searching Google news on this link and drill to March 17th in the results, the article is called “Attention, Bloggers” and should probably be called “Attention Business Owners” instead.

If none of this gets you the full read not to worry because my summary is accurate, and anyway you won’t get far reading the WSJ news of what was: you’ll do better to stick with us and start creating what will be, for yourselves, with your own blogs.

Comments

3 Responses to “WSJ Says Get Blogging”

  1. Tracksuit CEO on March 18th, 2008 11:22 am

    Good point about the comments. I see comments as the email of the future; right out in the open, totally fair game. Such is the future of the Internet.

  2. Hunter on March 18th, 2008 12:45 pm

    hmmm, I don’t see them as email - I see them more like a conversation in public. When it gets private or proprietary people go to more restricted media. But I agree, I like to eliminate as much email as possible, and write straight into the platform carrying the meme.

    we need a way to tag everything we write as our own, there should be a unique tag for each of us so we can compile all our writings left across the web.

  3. thetracksuitceo on March 21st, 2008 7:48 am

    yes, I want my Universal Tag and I want it now!

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