Blog On Company Time

Posted on March 5, 2008
Filed Under Web 2.0 |

I was scheduled to give a presentation at South by Southwest Interactive this year, but I have a very specialized training course that weekend and I can’t make it. Not to worry, one of the team will substitute instead.

My blogging partner Daniel Hope devised the theme for a presentation called “How to Blog at Work Without Getting Dooced.”

Dooced? Dooce is the pen name of a woman who got fired from her job after her boss read her blog that caricatured her company and coworkers. Live and learn, eh? And let this be a lesson to all.

This was in the early days of blogging, in 2002, and since then she’s made her blog popular enough that her husband was able to quit his job. Now they live on advertising revenues. And she’s become a verb, which is the highest marketing achievement, the self-awarding award. Congratulations to Dooce on her talent and hard work and success.

At SXSW Interactive we’re going to expand on the Dooce lesson and show the reasons why every employee and employer must blog, and furthermore how to do this in almost no time. Better than this, and what I was going to talk about, we’ll show why the employee blogger is now star talent in today’s market conditions and could actually become the official company blogger.

For a taste of the presentation and to read some of the posts on this go to our TracksuitCEO site and take a look at the latest:
How to Blog without using Company Time - or - The 2 Minute Blog Post

This will be a fabulous time for networking and generally geeking around wide-eyed, and I’m sorry to miss it. But you shouldn’t. Go by and catch Daniel and Matt if you can, it’s happening on March 9th, 11:30 am - 12:30 pm in Ballroom E.

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