If you’re someone who has a resume and who cares about making it valuable, then you should be blogging, because your resume is yesterday’s news – literally – and what matters most is how sharp your edge looks today.

If you’re an employee you should know that your name is your brand, and that you’re responsible for marketing yourself, because nobody else will do it for you, and no employer can guarantee your future for you.

You should be blogging, and you should be blogging deliberately in order to create a real record of your accomplishments. You should be very conscious of the identity you’re building for yourself, and you should tailor your position to your best advantage.

You should be blogging to show your judgment and your aspirations, and to build your personal network. You blog to show yourself as you most intently strive to be, and you connect with other people who have close degrees of connection with you. This is your success network.

You should be creating your network and your position in your blog, in your Facebook, Linked-In, and MyBlogLog identities ( to name a few), in your bookmarks and annotations, in your other intellectual property assets, and in your affiliations and participations across the world.

One day you may be hired FROM your success network, by someone who values you for your attributes. But you may equally be hired FOR your network, for the value of the people you know who can provide solutions.

It has long been common in science and IT that certain individuals have networks of contacts who combine to make the individual almost uniquely valuable to an organization. The individual is known simply as someone who can get things done, someone who can deliver excellent solutions. It takes a network.

Your blog is both your resume and your job search, now combined into a Web 2.0 vehicle that is better than either ever has been. The resume and the job search are hopeless failures at matching the right people with the right positions.

Headhunters know this, which is why human resource people are so interested in Web 2.0 systems of collaboration and networking. They know that Web 2.0 mixes IN the wisdom of the crowds, and distils OUT the long-tail solution perfect for the niche.